Sustainability refers to more than “green” or “bio-based”

February 2013. EU is prodding industries to more sustainability “All chemistry is green”  claims Giorgio Squinzi, President of Confindustria, umbrella association of Italy’s industry. He comments on Mossi & Ghisolfi, BASF, or Bayer. As President of Mapei SpA one of the country’s largest construction chemicals companies he acknowledges policies to reduce toxicity risks, but how to substitute additives, adhesives or other chemicals which improve construction processes and still reduce cost?

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