There's trouble brewing ...
March 2026. "Purity is not the absence of change.
It is change without deceit:
four simple names—
water, malt, hop, yeast—
and the patience
to let them speak."
Machine lyrics by ChatGPT mimic German Reinheitsgebot comforting the country’s brewers. The reality is quite different to marketing and poetry of use.
Enjoy reading a critical enquiry into claims, promises and hopes of beer manufacturing, as well as an in-depth interview on industry prospects with Thomas Becker, Chair of Brewing and Beverage Technology at Technical University Weihenstephan, Germany: « Not swimming in the same soup ! »Reading time: 31 min
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