De-risking the trade fair business
April 2023. Numbers of rented space, exhibitors, visitors are what count. The bigger the better. With this formula trade fair organisations have been serving their public shareholders for many years. However, pandemics, competition, and digital meeting opportunities impact the business. Jochen Koeckler, CEO of Deutsche Messe on lessons of lockdowns and de-risking strategies at home, in Brussels, China, and North America, as well as restructuring the trade fair business beyond his group. How profitable will it be?Reading time: 26 min
Read Now: |
Other articles recommended
B2Bioworld offers you background information
Lab Shows: Where Is the Core Community?
Jochen Koeckler, CEO of Deutsche Messe AG substitutes a profitable biotech show and re-sizes a trade fair for the laboratory world
Defining The Exhibition Industry's Core Business Globally
Andreas Gruchow, at the time President of UFI on practical do’s, challenges, and strategy
Being the Truffle Pig of Industries Worldwide
Stephan Kuehne, Board Executive of Deutsche Messe and responsible for finance on strategies to increase profitability and outperform competition even in South America or Asia.
BIO America: lobby show, not mirroring global biotech
ACHEMA and / or LABVOLUTION ?
A major exhibitor weighs Pros and Cons of reaching target groups with two major national trade fairs within one year